Pop, Pour, Prosper: Wet Republic's Champagne-Driven Campaign

October 31 2023
Posted by
Michael Zelicskovics

In the realm of nightlife and daylife, one thing stands above the rest when it comes to driving revenue—champagne. The stage was set as we approached the 2018 pool season with a golden opportunity: to conceive a campaign for Wet Republic that would not only elevate the brand but also forge a coveted partnership with one of the fiercely competitive champagne titans.

The Campaign


It's Champagne Season! So trade in your winter parka and steaming hot cocoa for a bikini and a sun-kissed mimosa. Spring's warm embrace beckons you to immerse yourself in the world of Wet Republic Ultra Pool, where an enchanting champagne experience awaits. Whether you seek to dance to the rhythm of the music, savor poolside sips of elegance, or simply bask in the refreshing sprays, we invite you to shed your inhibitions along with your winter layers and pop a bottle of bubbly!

A Campaign that Sparkled with Success


Our campaign was not just about creating buzz; it was a calculated endeavor designed to enhance Wet Republic's revenue during a specific time of the year—Champagne Season. With the champagne market becoming increasingly competitive, we seized the opportunity to tap into additional funding beyond our expectations. It was a triumph that resulted in securing substantial sponsorship money for the season.

Bold and Provocative Billboard Extensions


To truly capture attention and leave an impression, we designed eye-catching billboards that featured our iconic bottle servers popping champagne bottles. These provocative visuals not only turned heads but also served as a visual testament to the champagne-infused luxury that awaited patrons at Wet Republic. It was a strategic move that ensured our campaign's message reached far and wide.

In the world of advertising and sponsorship, we were able to prove that with creativity, strategy, and a dash of champagne, even the most competitive markets can be conquered. Our campaign for Wet Republic stands as a testament to the power of innovative thinking, impeccable execution, and the uncanny ability to tap into the effervescent spirit of Champagne Season.