As the Creative Director for The Ultimate Human, I have been instrumental in redefining the brand’s digital presence, overseeing product expansion, and managing high-profile marketing campaigns.
Led the redesign of theultimatehuman.com and garybrecka.com, creating an improved user experience that aligned with brand goals and customer engagement and conversion strategies.
Developed innovative campaigns that resulted in a 25% increase in click-through rates for email newsletters, enhancing customer engagement and retention.
