As the Digital Creative Director at MGM Resorts International, I led the creation of content that engaged and informed target audiences while driving business growth.
During WNFR, The Mirage celebrates the competition with live entertainment along with appearances by the cowboys and cowgirls who make up Team Mirage. We were tasked with creating a new and effective campaign that conveys the Rodeo Vegas party experience at The Mirage and positions the property as the place to be for WNFR. When we asked the Team Mirage Cowboys if they’d be part of the video production, they were more than happy to help.
In 2017, when Monte Carlo started its transformation into Park MGM, the iconic Diablo’s Cantina was shuttered for good. But then in 2020 MGM Resorts decided to relaunch the brand at a new space in Luxor. It’s nothing like the old spot, but we really enjoyed coming up with the video concept. We were given renderings of the new property and they had these massive tattoo murals of these really great skeletons. We thought, how can we bring them to life? This is what we came up with.
